funny marketing

Coming back from Cardiff recently, I was impressend on how funny advertisments can be in other countries. Why are we so boring? In italy is just about showing boobs, if you can show boobs even to promote an adhesive pasta for dental plate, sure you’ll see it.

The best example is that famous commercial about silicon for shutters and house frames where there is a nice lady sleeping totally naked, not even covered with bed lines, since the house is so well isolated there is no draft at all coming to disturb her sweet dreams!

In the German speaking countries it’s all about quality and carachteristics of the products, it’s all so descpriptive, they are so precise, even all the commercials about medical stuff tell slowly and with well pronounced words the counter-indications (while in Italy they just cut it short in one indistinguishable, conglomerated-all-together squeak, and then, of course, straight to the boobs again! even for mediactions? come on, you know me and writing by now, right?).

So my welsh bottled water had a tag that said:”Better when chilled, as indeed we all are!”, then I bought some makeup that has one whole side of the package covered with this convincing speech: “Made by a unique British brand. Worn by those who refuse to be everybody. Bring a room to its knees without saying a word. Each of these glorious colours make a statement that’s as individual as you are. Highly pigmented, these lasting colours ensure all-night intensity.” Emphatic ah? Kind of almost scary the power of this little box in my hand. Surely if you are not really good in how to use it the result might become devastating. Sort of drag queen effect? Defenetly the room would look at you though…

All thirilled about my theathrical new look, I then bought a pair of jeans just because on the tag was listed the versatility of this piece of art-cloth. I quote: “Good for: hot nights out, speed dating, shimmy killer heels, curled up on the sofa, crazy karaoke, office strut.” Wow! I am gonna rock, I feel like I want to buy the whole shop here! See, this is inspired shopping!

Funny things that happened i marketing but the did not mean to be: Pepsi’s “Come alive with the Pepsi Generation” was translated into “Pepsi brings your ancestors back from the grave”, in Chinese.

read more here.


marketing for dummies

My Marketing Friend Manager AW will forgive me for this post and may wish to correct the incorrectness or imprecisions in a comment below…

Anyway, recently i came across some weird banners, almost schocking I would say and i’ll bring here my thoughts to you.

First of all, is time for elections in CH again and as said, the station is covered by political banners promising to take care of us porr immigrant, in particular while the SVP just want to kick us out all immediately, the Liberal party has adopted a softer approach, at least at the Zurich main station, maybe because finally someone remembered that all the immigrants getting off the train bring also a lot of money to this country…

Well fo whatever reason they just state: EINWANDERUNG, HART ABER FAIR that is Immigrazione, dura ma equa, (Immigration, hard but fair). I was thinkingalso on how to translate the different shades of fair into italian… because to me it sounds all like a joke a bit, but this is another story.

To get where I want to take you we need to do another step and take the banner of Mr Caviezel Tarzisius:

Now, I saw the banner at first in the italian version (no idea why it was in italian in the ZHR station in fact, but it lastd only coule of days before it disappeared underneath a softer and more generalistic LPD banner) and it was saying something like : “stupisce per la sua competenza”. With a picture like this where clearly they want you to look at the poor ibex hanging on the wall, I am wondering if he is an expert in hunting steinbocks or what, if it was for me to vote in this country i would think that if he is competent he should sit behind a desk tidy but full of paper that he is studying to improve my country, not showing off in front of a dead animal! And obviously why did the party think that the deer was an essential message for this political campaign… Feel free to let me know…

Let’s go on to the second banner: the movie “Friends with benefits”. Well, if the movie wasn’t already explicit enough, they thought well of doing it very clear on the commercial:

So as you can see in this sequence, Justin is just miming his sexual appendix while approaching a very happy Mila representing the most famous “hole” of the human history. Do we really want to believe that she is saying: “yes, a male friend is fun” and he is replying: “you got it babe, you are the nicest…” Puahhhhhh Apparently there is also a censored version of the banner which i just discovered in internet. In this second version Justin is still perplex and clearly this time he does not really knoe where to point his hand so he touches his hair (a clear symbol of sexual seduction anyway) while Mila takes the hand close to her lips… But it seems like CH must be tollerant since on every newspaper and corner of the city the 2 actors have no shame of sort.

All this dumb marketing is rising a lot of questions in my head. Are we so lacking of creativity nowadays? I invite you to look around you, open the newspaper today and try to watch with a critical eye to a random picture or commercial… you might find it hilarious and outrageous like me if you just reflect. (and not because i am a bigot but because is so stupid!)